Move over Britney, Justin Bieber has launched a perfume called "Someday", where the name and the ad alludes to that magical someday when the pint-sized pop star might snuggle the wearer. Dreams in a bottle! The ad shows a suitably grown girl applying the perfume, and as she does is suddenly flying in the sky hugging, but not quite snogging, Justin. It's all very chaste with an explicit promise that if you smell the way Justin approves of, you too can have romantic hallucinations in the middle of the day.

Someday - Justin Bieber