Move over Britney, Justin Bieber has launched a perfume called "Someday", where the name and the ad alludes to that magical someday when the pint-sized pop star might snuggle the wearer. Dreams in a bottle! The ad shows a suitably grown girl applying the perfume, and as she does is suddenly flying in the sky hugging, but not quite snogging, Justin. It's all very chaste with an explicit promise that if you smell the way Justin approves of, you too can have romantic hallucinations in the middle of the day.

Someday - Justin Bieber
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • claymore's picture

    He's like three feet shorter than her!

    May 28, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Give it 10-20 years, Beliebers. There's a spot in the Pantheon of Regrettable Fads waiting for you. Right in between Electric Youth and whatever that Linda Evans/Dynasty perfume was.

    May 28, 2011
  • trae's picture

    Hey. wait a minute. I did not intend to be an AnonymousCoward! That implies I might be afraid some Suburban Tweens of the Corn will come burn my house down for mocking Justin Bieber, Popstar-Perfumer.

    May 28, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    He;s a hottie. im not a belieber a moment ago
    but now i am. he's so sexy

    May 29, 2011

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