KIND partnered with Funny Or Die and Anna Faris to read mean reviews about KIND's competitors. It's foul-mouthed, and the descriptions are disgusting (diarrhea and vomit, any one?) and basically a rip off of Jimmy Kimmel's Mean Tweets bit. Oh yeah, it's also the opposite of Kind. But hey--who cares about your brand values? You've got a celebrity spokesperson!

Client: KIND
Agency/Production: Funny Or die

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.