This clip was part of an advertising campaign for surveillance computers from Loronix Information Systems originally launched back in 1995. In its original 5 MB form, it was distributed on a CD, but it was only when the computer-bashing clip was edited into a more manageable 416 KB file in 1998 that it began making its way around the world as an e-mail attachment. Vinny Licciardi plays the angry man who take it out on his computer. One may very well consider this the first proper viral video.

Client: Loronix Information Systems
Principal talent: Vinny Licciardi

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.