This clip was part of an advertising campaign for surveillance computers from Loronix Information Systems originally launched back in 1995. In its original 5 MB form, it was distributed on a CD, but it was only when the computer-bashing clip was edited into a more manageable 416 KB file in 1998 that it began making its way around the world as an e-mail attachment. Vinny Licciardi plays the angry man who take it out on his computer. One may very well consider this the first proper viral video.

Client: Loronix Information Systems
Principal talent: Vinny Licciardi

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.