Lynx wants everyone to know the rules of rugby, so to make the entire straight male population (and possibly some gay women) pay attention they swapped out the burly men with tree-trunk thick muscle-thighs for sweaty nimble women who tackle, ruck and maul. I've learned so much from this, see usually I'm just distracted by the beefy men in tiny shorts piling up on each other. Hubba.

Ad Agency: Soap Creative, Sydney
Production : Mathematics
Director : Josh Logue
Creative Director : Bradley Eldridge
Copywriter : Michael Hughes
Account Director : Josh Hunt
DoP : Alexis Korincastagna
Visual Effects : Sam Keene
Sound Studio : Sound Reservoir
Post production : Digital Pictures
Editor : Josh Logue
Composer : Trent Williamson
Fashion Stylist : Marea Fowler
Fashion Stylist : Hillary Daniels


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.