Lynx wants everyone to know the rules of rugby, so to make the entire straight male population (and possibly some gay women) pay attention they swapped out the burly men with tree-trunk thick muscle-thighs for sweaty nimble women who tackle, ruck and maul. I've learned so much from this, see usually I'm just distracted by the beefy men in tiny shorts piling up on each other. Hubba.

Ad Agency: Soap Creative, Sydney Production : Mathematics Director : Josh Logue Creative Director : Bradley Eldridge Copywriter : Michael Hughes Account Director : Josh Hunt DoP : Alexis Korincastagna Visual Effects : Sam Keene Sound Studio : Sound Reservoir Post production : Digital Pictures Editor : Josh Logue Composer : Trent Williamson Fashion Stylist : Marea Fowler Fashion Stylist : Hillary Daniels

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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