Marcum is the largest independent public accounting and advisory company. In this spot a woman breaks the fourth wall while simultaneously lying to her "friend," about an IRS audit. The IRS audited her company, you see, and she went through a boatload of antacid and had to be sedated until she called Marcum. All the while she tells the other woman it'll be fine and it's no biggie, with this shit-eating gin on her face because she asked Marcum about it. Doesn't give me a warm and fuzzy feeling about the people who use Marcum.

Client: Marcum LLP
CEO Jeffrey M. Weiner
CMO Bruce Ditman
Agency: The Gate | New York
Creative/Production:
Chief Creative Officer: David Bernstein
Associate Creative Directors: Charles Chang, Scott Singow
Producer: Bob Shriber
Production House: MJZ Productions
Director: Phil Joanou
Executive Producer: Kate Lahey
Producer: Paul Manix
Editing House: The Cutting Room
Editor: Chuck Willis
Executive Producer: Susan Willis
Account Management/Strategy:
President/Chief Strategy Officer: Beau Fraser
Account Executive: Alexander Barrett

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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