Here comes a quirky spot for Metro Los Angeles featuring a monster and a walking anime character called Super Kind (SK) who lapses into a song about why you shouldn't be rude on the Metro by taking up more than one seat. It's amazing to me that in 2017 we have to spend my tax dollars to make this point but Los Angeles is the selfish capital of the world. As for the spot, it's cute and eye-catching and very enjoyable, but if they'd kept it to a minute it would have been more effective because it takes too long to get to the point. Also throwing the pineapples off the bus at the end feels like a compromise joke to me, as if they couldn't show an anime character kicking someone's butt because government account.
Still, you have to hand it to L.A. Metro for going for something like this.

Client & Original Concept: Los Angeles County Metropolitan Transportation Authority (Metro)
Director of Social Media Marketing- John Gordon
Digital Communications- Bunrort Em
Senior Marketing & Communications Officer- Ebby Castillo
Metro Design Studio- Michael Lejeune & Melissa Rosen
Metro PR Lead- Dave Sotero
Metro PR- Anna Poem-Chen

Creative Production Studio: Lord Danger
Director: Mike Diva
Starring: Anna Akana
Exec. Producer: Josh Shadid
Producer: Shyam S Sengupta
Cinematographer: Aaron Grasso
Rude Dude Costuming: Fon Davis of FONCO
Super Kind Costuming: Lauren Matesic of Castle Corsetry

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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