The title might be more titillating than the ad itself, but lets face it, this does show off the products feature quite well. The insight Arnold shows us in the new “In My Mind’s Eye” ADT integrated national campaign is solid. It's not about emergency incidents, but everyday security. Worry is like a low consistent hum, distracting us from say.. date night. ADT and your smart phone to the rescue. Neat.

“ADT has built its legacy on protecting what our customers value most: kids, family, pets, loved ones and livelihoods,” said Tony Wells, senior vice president and chief marketing officer for ADT. “The new ad campaign will resonate with today’s consumer who is living an active, on-the-go lifestyle. The shift focuses on everyday security, whether at home or away, as we know the ability to monitor and control is just as important to our customers as feeling protected from incidents such as fire and theft.”

ADT’s Mind’s Eye TV Campaign Executive Creative Directors: Wade Devers and Pete Johnson Group Creative Directors: David Register and Jose-Luis Martinez Creative Director: Josh Tetrault Art Director: Alyssa Wilson Georg Copywriter: Patrick Huguenin Producer: Jaime Guild Assistant Producer: Rebecca Teitelbaum Marketing Producers: Elliott Seaborn, Todd Sperry, Eileen Goodyear, Nicole Hale and Julia Grasso Production Company: RESET Production Company Executive Producer: Dave Morrison, Jeff McDougall Production Company Line Producer: Ayelet Weinerman Director: Vesa Manninen Cinematographer: Chris Mably Editorial Company: Spot Welders Editor: Dick Gordon Sound Design: Henry Boy Music: Burglar Scene Music VFX: MPC

Comments (3)

  • Ant's picture
    Ant (not verified)

    Uh, turn on the alarm system right after leaving your home? :P

    Feb 01, 2014

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.