I was going to snark about how dumb and silly this use a condom campaign is, but then i remembered this is MTV. They obviously know their demographic.

Client: MTV Advertising Agency – Loducca Creative Director - Guga Ketzer/Cássio Moron/Fábio Saboya/Sérgio Mugnaini Copywriter - Thiago Bocatto Art Director - Maria Eduarda Di Pietro Agency Producer - Ana Luisa Andre/Claudia Stancev Account Supervisor - Fernão Cosi/Fabiane Veiga Advertiser's Supervisor - Wagner Gorab/ Ana Penteado/ Eduardo Zanelli Account Manager - Flávia Godoy Planner - Ken Fujioka/Daniel De Tomazo Producer - Larissa Luisi Director - Del D.O.P - Rafael Levy Editing Company - Conspiração Digital Post Production - Ricardo Souza Other Credits Cristina Lopes (Executive Director)

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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