During Chinese New Year, red envelopes full of surprises are given out.This year, the NBA has gotten in on the fun. As part of its campaign “This Is Why We Play,”the NBA celebrates Chinese New Year festivitiesand wishes millions of Chinese basketball fans Happy New year. Included in the fun are Houston Rockets’ James Harden, the Brooklyn Nets’ Jeremy Lin, Golden State Warriors’ Stephen Curry, and the New Orleans Pelicans’ Anthony Davis.
Neat to see the basketball players as paper versions of themselves until the ending when they wish all of China Happy New Year. I love to see how sports can cross cultures so easily like this. And of course the NBA loves it from from the standpoint of growing market share.

CEO: Lewis Henderson President: Tom Meyer President EVP, Managing Director: Brad Groves VP, Group Creative Director: Harris Wilkinson Agency Producer: John Suits Art Director: Matt Keltz Copywriter: Brian Keltz Production Company: Granite Grove Director: Rob Meltzer Executive Producer: Silke Thompson Creative Director, Motion GRFX & VFX: Elliott Jobe Head of Post Production: Daniel Elkayam Production Company: Ringer Director: Rob Meltzer Executive Producer: Silke Thompson Head of Post-Production: Daniel Elkayam Creative Director, Motion Graphics & VFX: Elliott Jobe Editor: Ryan Eaton DP: Johnny Ching Production Designer: Sean Costello