Overheard in a creative meeting.

PitchPerson: So, this lonely polar bear on melting ice caps, seeing his arctic home melting away, seeks out the person who is doing something about it to thank him. It's a long epic journey, it's emotional, the music will tug your heartstrings, and when he finds a Nissan LEAF™ owner, he stands up - audience gasps for a second - and then he gives him a right big hug. So. What do you think?

Devilsadvocate: So, the polar ice is melting.. because of cars like the other 99% of machines produced by Nissan....

PitchPerson: Concentrate.

Devilsadvocate: ...and the bear gives him a hug? As in a bear hug? A hostile takeover, a wrestling hold ... You know bear hugs aren't a positive thing. Quite the opposite.

PitchPerson: Just shut up and run it.

Nissan
ad agency: TBWA/Chiat/Day Los Angeles

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.