Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Public, the platform for long-term investing, has announced a new brand campaign with the tagline: “Investing for those who take
This campaign will put you to sleep (and it’s supposed to). “InsomniAds,” the latest creative extension of Sinai Health
Overheard in a creative meeting.
PitchPerson: So, this lonely polar bear on melting ice caps, seeing his arctic home melting away, seeks out the person who is doing something about it to thank him. It's a long epic journey, it's emotional, the music will tug your heartstrings, and when he finds a Nissan LEAF™ owner, he stands up - audience gasps for a second - and then he gives him a right big hug. So. What do you think?
Devilsadvocate: So, the polar ice is melting.. because of cars like the other 99% of machines produced by Nissan....
PitchPerson: Concentrate.
Devilsadvocate: ...and the bear gives him a hug? As in a bear hug? A hostile takeover, a wrestling hold ... You know bear hugs aren't a positive thing. Quite the opposite.
PitchPerson: Just shut up and run it.
