Nissan shows you how to spread the joy to the tune of an 80's song that was a cover of 60's song. Ironically too, the song, Mony Mony, was in reference to Mutual Of New York which is a life Insurance company. Yay, earned media.

For such a lighthearted sing-along, this spot is feature heavy, making it feel more like a retail spot than an overall brand spot. Not that it matters much. What I do know though is that the button at the end of this spot where the hipster motorcyclist hums along to the song in spite of himself confirms what I have always thought about buttons at the end of spots and that is this: they need to be taken out back behind the barn and put out of their misery.

AGENCY: TBWA\Chiat\Day, Los Angeles Chief Creative Officer: Stephen Butler Creative Directors: Tito Melega, Karl Dunn Senior Copywriter: Carmen Gomez Art Director: Bernice Chao Managing Director: Peter Bracegirdle Account Directors: Bonnie Schwartz, Jimmy Jung Management Supervisors: Patrick Jones, Val Tyll Account Supervisor: Jordyn Barton Account Group Assistant: Harry Osborne Group Planning Director: Oke Mueller Planner: Leigh Davidson Senior Product Strategist: Mark McNaul Producer: Stephanie Dziczek Director of Business Affairs: Linda Daubson Executive Business Affairs Manager: Robin Rossi Broadcast Traffic Coordinator: Malika Jones CLIENT: Nissan North America Vice President, Marketing Communications Jon Brancheau Senior Manager, Marketing Communications Rick Ash Manager, Marketing Communications Terri Welch PRODUCTION COMPANY: Partizan Director: Michael Gracey Executive Producer: Sheila Stepanek Head of Production: Jennifer Gee Producer: Karen O'Brien EDITORIAL: Final Cut Editor: Jeff Buchanan Assistant Editor: Chris Amos Executive Producer: Saima Awan Senior Producer: Suzy Ramirez VFX: The Mill Executive Producer: Jo Arghiris Producer: Adam Reeb Coordinator: Benjamin Sposato Smoke Lead: Tim Robbins Flame Lead: Tim Bird Compositors: Yukiko Ishiwata, Steve Gibbons TELECINE: The Mill Colorist: Gregory Reese SOUND DESIGN: Human MIX: Play Mixer: John Bolen TRACK: "Mony Mony" by Billy Idol
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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