Progressive takes an aggressive stance and has a young message for the younger folks: Grow up you stupid hipster baby and get your own insurance. Apparently where this idiot works they don't offer corporate insurance. If I were the employer, I'd fire his ass. But I've been overworked lately, so I'm in no mood for douche bags. Either way I don't think it's a great tactic to take. The only thing worse than pandering to a demographic is pissing them off.
Client: Progressive Agency: Arnold Worldwide