Progressive takes an aggressive stance and has a young message for the younger folks: Grow up you stupid hipster baby and get your own insurance. Apparently where this idiot works they don't offer corporate insurance. If I were the employer, I'd fire his ass. But I've been overworked lately, so I'm in no mood for douche bags. Either way I don't think it's a great tactic to take. The only thing worse than pandering to a demographic is pissing them off.

Client: Progressive Agency: Arnold Worldwide

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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