Iceland-based agency Ennemm, together with the Crossroads' directors Samuel and Gunnar, showcase the harsh depiction of unrestricted children in an adult world.....

To illustrate the effectiveness of Siminn's free website filtering service, Siminn Netvari portrays impressionable young children in various scenes: a chaotic bar, a strip club, gambling and even entering a dangerous stranger's house. With scenes set to an eerily somber Icelandic song and bearing a likeness to government smoking and drug PSAs, this unreservedly truthful ad helps to command attention in order to minimize the dangers of children surfing the web unrestricted.

Client: Siminn (Iceland Telecom)
Spot Title: Siminn Netvari
Air Date: February 2009

Agency: Ennemm, Iceland
CD: Hjorvar Hardarsson
Art Director: Hjorvar Hardarsson
Copywriter: Jon Gnarr
Producer: Sveinn Lindal

Prod Company: Sagafilm, Iceland
Director: Samuel and Gunnar (of Crossroads)
EP: Hugi Halldorsson

Editorial: Sagafilm
Editor: Samuel and Gunnar
Producer: Orn Sveinsson

Telecine: The Mill, London
Colorist: Seamus O'Kane

Post/Effects: Sagafilm

Music: Bubbi Morthens
Composer: Arnar

Sound Design: Sagafilm
Sound Designer: Nick-Cathrad Jones

Shoot Location: Reykjavik, Iceland


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • huzzaluvva's picture

    Fantastic Ad. Get's you thinking. Lovely melody to hear also. But I have only one computer in my house and at any time I can look over my childrens shoulder to see where they are on the internet, that along with parental controls by my ISP and finally, my kids are legally and almost legally adults. I feel they have been amply protected if nothing than by good and present parenting.

    Mar 16, 2009

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