This is the 30 secind version of the live ad that aired during the super bowl. The 45 second edit is here. This ad, aired "live" in the third quarter shows a man messing up a live commercial because he's hungry. Did this even need to be live?

Client: Snickers
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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