Sony asks the man who knows everything about mornings what he thinks of their new Sony Dash wakeup-widget. Yep, Mr Sun. No, not that guy from Jimmy Dean ads, the real flaming sun. Good thing they have a fire extinguisher handy.

Ad agency: 180 L.A.

Comments (2)

  • smizzly_bob's picture

    I love it, although music doesn't wake me up nearly as effectively as a loud, monotonous beeping.

    Jun 10, 2010
  • Dabitch's picture

    I prefer the old cat-sleep-on-my-face OMG I CAN'T BREATHE wakeup call. It's just the right amount of purr and panic.

    Jun 10, 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.