Sometimes you just want to shout it out from the mountain tops: "Excuse me, I'm menstruating!" No? Okay. You never do that. Way to say discreet by showing the exact opposite. Zig-zag.

Title: Dance
Client: Tampax
Product: Feminine Hygiene
Director: Happy
Spots's Prod Co: Smuggler

AD AGENCY : Leo Burnett/CHI
Art Director: Reed Collins
CD: Jill Bohannon
CD: Becky Swanson
Copywriter: Jennifer Faust
Producer: David Moore

Editor: Dick Gordon @ Spot Welders

Music: Music Aid @ Music Aid


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.