Sometimes you just want to shout it out from the mountain tops: "Excuse me, I'm menstruating!" No? Okay. You never do that. Way to say discreet by showing the exact opposite. Zig-zag.

Title: Dance
Client: Tampax
Product: Feminine Hygiene
Director: Happy
Spots's Prod Co: Smuggler

AD AGENCY : Leo Burnett/CHI
Art Director: Reed Collins
CD: Jill Bohannon
CD: Becky Swanson
Copywriter: Jennifer Faust
Producer: David Moore

Editor: Dick Gordon @ Spot Welders

Music: Music Aid @ Music Aid


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.