Daft son believes that his parents are already in bed. Who is the one without a social life now?

Advertiser: Toyota Motor Sales, U.S.A., Inc.
Advertising Agency: Saatchi & Saatchi LA
ECD: Chris Adams, Margaret Keene
CD: Erich Funke
ACD/Art Director: Susan Alinsangan
Art Director: Joel Franke
Copywriter: Julia Regan, Ryan Kutscher
Designer: David Hsia
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Producer: Richard Bendetti
Broadcast Producer: Tamsin Prigge
Associate Integrated Producer: Jamye Graham
Project Managers: Rick Gutierrez, Maya Sweet

Account Director: Andrew Corpman, Rebecca Albert
Account Supervisor: CourtneyMues
Account Executive: Roarke O'Brien
Executive Communications Director: John Lisko
Communications Director: Nicole Scandaliato
Media Supervisors: Adeline Kim

Media Planners: Kristin Bemowski
Planning: Caryn Wiley, Shauna Axton
Business Affairs Manager: Carie Bonillo, Stephen Duncan
Client Name: Tim Morrison, Dionne Colvin
FINISH: Airship
MUSIC: Beacon Street
SOUND DESIGN: 740 Sound Design


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.