This is a nice way to promote Steven Soderbergh's "Contagion", they made a bacteria billboard. The posters were actually like giant petri-dishes and prepped with fungi and various bacteria, so that over the span of a few days, the name of the film would literally grow on the posters. I love how they managed to make it grow in the shape of Biohazards symbols as well, nice touch.

Warner Bros

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.