This is a nice way to promote Steven Soderbergh's "Contagion", they made a bacteria billboard. The posters were actually like giant petri-dishes and prepped with fungi and various bacteria, so that over the span of a few days, the name of the film would literally grow on the posters. I love how they managed to make it grow in the shape of Biohazards symbols as well, nice touch.

Warner Bros

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.