Australia proposes legislation to kill the tobacco-branding on cigarette packs.


In Australia, they're killing the tobacco-logo: No-frills fight against Big Tobacco: Cigarette packets to be ugly olive green. Under proposed legislation aimed at reducing smoking rates in Australia, all logos will be removed from cigarette packaging, and tobacco companies will be required to print their brand name in a specific font. Olive green happens to be my favorite color, so "ugly" is not my choice of words here, but will a plain pack make a difference? In some respects, surely - Philip Morris spokesman Chris Argent said plain packaging would fuel the illicit trade in tobacco products, it would clearly be easier to spoof a bunch of simple olive green scare-packets than countless differently designed brands.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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