Guinness declares it's introducing Guinness White

Good Things Come to Those Who WHITE
A pint of the black stuff becomes a pint of the white stuff with the launch of a creamier new version: "Guinness White".
Guinness is made from the same raw ingredients as regular Guinness Draught - hops, barley, water and yeast, but the barley is frozen instead of roasted, which provides the white colour.

I have to admit, this April Fools made me shriek in horror/delight (not even sure actually, I know I'd try it!) so they had me for a nano-second there, scaring the Guinness-purist in me and delighting my try-anything-new side.
Very cute. Announced at facebook, which I'm so not going to link to because, pshaw, pfft, facebook, how lame.
The joke however, fun-niiii.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • brandonbarr's picture

    Interesting. This harkens back to the ad they did in the infamous Guardian's San Serriffe travel insert in 1977. There's a pic of the 1977 white Guinness included in that article. Back then, they attributed the white color to people planting the barley upside down, instead of freezing it.

    Apr 01, 2008
  • Dabitch's picture

    Oh I'm in lurve: "Bodoni, capital of San Serriffe". :))

    Apr 01, 2008
  • aby902's picture

    Funny.... Shock the guiness purists... especially in print!

    Apr 02, 2008
  • fairuse's picture

    Almost had the big one when I saw the title. Lunch time here. I am fussing with opener and pouring; it is the one left out on table last night.

    Oct 16, 2009
  • Dabitch's picture

    hehehe baaaad habit. bad bad bad!

    Oct 19, 2009