Hong Kong Students with big dreams spoof "Write the future"


As Welcome to Optimism points out, here's a funny spoof of Nike's Write The Future ad. (We even had a little chat with Mark Bernath about creating this epic ad). In the end they're selling dreams too, ones that can be fulfilled if you go to school at http://www.vtc.edu.hk/study, but he funniest detail in this lovingly crafted spoof is lost on people who don't speak Swedish. (Those who do, note what their Ronney's name is)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.