(Horrific) fake ad of the week: Subaru car running over Palestinian children

The world at large reckon advertising people have no morals at all, and would actually stoop this low. They forget we're in the business of selling, and death does not sell.

Occupied Palestine ran an article on Friday with the headline: "Subaru Car Ad In Israel Shows “Power” By Running Over Palestinian Children".

A new advertisement in Israel, meant to show the “power and durability” of the Japanese Subaru car, caused outrage after showing a Subaru driven by a Jewish settler striking two Palestinian children in occupied East Jerusalem.

I can't believe I have to tell people this, but after watching some in my tweetflow think this is for real (wow, gullible much?) here it comes: the ad is a fake. It's a Hoax ad, not a scam ad or a portfolio piece, just some guy with photoshop and an idea. Hoax ads are something I've often ranted against as they can easily be mistaken for real ads, and bring a well managed brand down.

Subaru: We have no link to ad showing kids hit by car

A spokeswoman for Japan Auto said on Thursday that the company had nothing to do with the advertisement, saying, “We strongly condemn these elements that are trying to harm the good name of the company.”
She added that the company did not plan to take any action over the advertisement, as it has no idea where it originated from.
The advertisement, which does not appear to have been published in any mainstream media outlets, was sent to media this week by the PA Government Media Center, which called on Subaru to “take all necessary steps to stop the circulation of this despicable and disgraceful ad and condemn it.”
However, the PA, although not revealing where it had obtained the advertisement, also acknowledged that it is not clear whether the ad is genuine or whether someone not connected to the company has made use of the Subaru logo without its approval.

Subaru dragged into Palestinian-Israeli row

Israeli Radio on Thursday quoted a spokesman of Subaru cars company in Israel as saying that the company "has no relation to the commercial or publishing it, and the company had protested against those who are causing harms to the good reputation of the company."

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (9)

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    AnonymousCoward (not verified)

    Apr 23, 2011
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    May 04, 2011
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    Sep 14, 2012

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