The ideas that keep falling through the cracks....

America's Next Top Model Cracks
Pepsi Light Chili / Cap 1999 BBDO
Mayonnaise light Amora TBWA "Hair" 2004
Slimfast Cap / Grey Mexico 2004

Colenso BBDO had some fun with ideas for promoting "America's Next Top Model" - here they added the silly dog as a nice touch. But yep, you know I'm about the say it so I might as well rip it off like a band-aid. The whole "X is so thin she fall through cracks" visual is tried and true, usually for products like slimfast.

Examples shown here are from BBDO Mexico in 1999 for Pepsi light, Grey Mexico 2004 "cap" for slimfast, and Amora light mayonnaise "Hair" from TBWA France - the last one was an installation rather than a poster visual. I'm pretty sure that there are more examples out there, this is just off the top of my head.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.