AFLAC designed their billboard to be eyecatching, it was - and then some. The billboard actually shows a mannequin falling off a ladder next to the words "Pays You Cash If You Get Hurt And Miss Work."

A man in Indianapolis called 911 after spotting the mannequin from afar, mistaking it for an actual falling man. The firebrigade turned on their sirens and headed out to the site. They soon realized what the caller had actually seen.

"AFLAC is very concerned that people are calling 911, and we understand that's a safety issue for other people," AFLAC spokeswoman Laura Kane said. "Obviously it was never our intent to create that kind of attention."

Thanks to Marla for ranting on adlist.