Wall Street Journal Redux


On April 9, the Wall Street Journal went to the newsstands with a new redesign. With the addition of color graphics and a new section called Personal Journal, it is the newspaper's first design change since 1942.

Not terribly exciting news for us adgrunts...however, the trade campaign announcing the redesign is great. They are spoofs of other publication layouts such as tabloids, teen mags, car mags, comics, women's mags, etc.

The $21 million ad campaign was created by Goodby, Silverstein & Partners and the WSJ's new tagline is "Business. And the business of life.

Click read more to view the semi-complete print campaign.

I've only got 6 out of the 7 ads. If you have Design Proposal No. 5, please post it!

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Robblink I am a copwriter in New York