Phoenix, the Tribeca, NYC-based creative agency and hybrid content creation studio, recently completed a striking :30 spot promoting China Central Television's (CCTV) Biz Asia America, an hour-long daily global economics news program. The studio handled every aspect of the imaginative spot, from concept to dazzling content to post.

Semir - "IEverything Tee" 2011, Draftfcb China

A viral campaign created by Draftfcb for Chinese fashion brand Semir has rocketed to prominence among Chinese teenagers with 2.5 million video downloads since launching on March 25. The campaign, currently moving into other major media platforms, is focused on Semir’s sub-brand called “Tee” with the overall theme of the campaign being, “Everything can be Tee.”

Draftfcb launched the campaign with six high-energy videos shot in Los Angeles that demonstrate speed, agility, collaboration and achievements in creating something highly personalised.

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