"Business is a tough kind of sport. So if you want to be a winner, prove it. Be faster. Be tougher. Improve yourself. Do you have the winning mindset? You're not hear to participate.
Created by W+K Amsterdam, these three integrated local campaigns were produced simultaneously under one key global objective - encouraging women and girls to leap over life’s obstacles and get act
These ads for Pepsi come from BBDO Moscow, but are in multiple languages, not just Russian. Empowering the youth to get out there and live for the moment because you are young.