Russian insurance company Alfa Strakhovanie has its work cut out for it. To raise awareness that a lot (and I mean a lot ) of accidents happen resulting in fatalities, agency Hungry Boys cam up with Crush The Speed. This road safety campaign uses cars previously involved in fatal road accidents as markers. Using Google Maps, the public can decide where these deadly warning signs are positioned round the city. I guess by donating their old beat up cars, or picking where the worst offending intersections are.
Skoda Fabia, is a car with a spacious interior. So spacious in fact, BBDO Proximity turned it into a real hostel. Comeplete with a double-bed and wi-fi. The bathroom was housed next to the car. The hostel was placed at Izmaiolovo Park, a tourist heavy spot.
The project was created in a partnership with the acommodation website Tripping.com. Skoda Hostel was an actual listing on Tripping. And because this was a social initiative, the only payment needed were likes, tweets and shares.
What happens when you strap GoPro cameras onto a five russian stunt men and have it all put together by a director who grew up with first person shooter games? You will have a motherfucking badass music video, that's what. Ilya Naishuller had to top Biting Elbows' "Insane Office Escape" done last year, so he made an even more insane escape to top it. Makes sense.
It's CASE STUDY season, and here's yet another case study, kids. Case studies are filled with numbers, and have "problem, idea, solution, result" style storytelling.
With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007.
Russians like their SUV's. Russians like to park wherever they damn well please. Knowing this, Smart Car had a great idea. Wait until their cars were towed, give them an unexpected test drive, and try to win them over.
If they're lucky, soon the streets will be littered with quadruple parked Smart cars.
Watch out people! The Penguins invade the mall! They surround everyone, they hang out in the frozen food section, they annoy the guards, they lay bowling ball eggs, they even manage to slap a mall guard with a fish!
The Russian version of 'IRN-BRU Gets you through' appears at the end, their line: 'Everything's fine'.
Dancing penguins invade Russia's subway system to offer Irn-Bru and be weird. Because weird is the Irn-Bru thing, remember Grandad 1999, the red heads & culprits in 83, and that lovely Sing Song, lets not forget that playboy at the pool '05, and how granny travels. To teach Russians how to drink Irn-Bru like a true Scotsman*, penguins are the ambassadors. Irn-Bru gets you through, mate.
Fresh off their recently formed alliance with Harbor Picture Company, The Artery VFX has created a stunning – and very sexual – spot for Russian brand Redd’s alcoholic drink in collaboration with Copperwind Productions Director Zach Gold. The Artery, led by recent AICP winner and VFX Supervisor Vico Sharabani and Partner/EP Yfat Neev, offered tremendous creative input throughout the development and production process, as well as handled the full range of the visual effects and also the edit.
This is a bit mind blowing. The Russian Chapter of The International Federation Of Photographic Art or FIAP and mfive group Moscow created this completely bananas interactive video aimed at photographers to get them using manual settings instead of automatic ones.
The first person POV works nicely in this capacity and whatever the guy is whistling is stuck in my head. It starts off feeling like it's one of them Saw movies or somethin'. See because using Manual is scary. But then they show you, nah it's not that scary.
Nifty Russian ad elevating the humdrum chore of ironing to art, courtesy of Phillips.
Playing off the old fish tale "this big, honest" for canned fish is pretty funny!
Unless you think about it too long. Because then you say "Wait a second, those fish tales are always about the one that got away, so why would a guy be telling a story about the size of a can that obviously can't go anywhere."
When the media is the message. Smartnewsolutions explains:
"Blood Transfusion Service" is a Russian state organization for blood donation and the support of volunteers in Russia. After the standard advertising campaign the client asked for an Internet project, capable of reaching the hearts of the target audience to turn them into regular donors. It is very important, because Blood Transfusion Station are no need one buzz-effect – blood has short period of use."
In soviet Russia, squirrel hands bite you!
This bizarre little ad which feels like the Skittles of Russia is created by Adventa Lowe and shot by Radioaktive Film. Man with Squirrel hands bemoans that he can not taste chocolates with nuts in them. Bad hands.
Y'all remember that parasailing donkey, who was cruelly used for some sort of advertising stunt in Russia? Oh, that's right, I posted that at brandflakesforbreakfast: "When advertisers make asses out of themselves.". The donkey was the rather unwilling participant in a stunt meant to draw attention to a parasail company at a beach.
Well, the Donkey is now a star, animal lovers around the world took pity on the poor creature, and the Sun and its readers rescued her. She's been getting the tsar treatment at the Kremlin school of riding near Moscow now. Everybody say Aaaaw. Great! Now everybody say hee-haw. Ha! How on earth are you explaining this behavior to your co-workers?
Despite the smoky skies in Moscow, some kids are having fun dashing around on a cross between a QR classic scavenger hunt and a Russian night race. (That's drag-racing to you guys).
So while the QR codes give clues as where to find the next one, and the fastest one to get to the end destination wins, it's really just a fun promotion for as a promotion of MTS's data plan.
There's a new game every week, and redcode.mts.ru is where you solve the puzzle to claim your prize. The campaign continues until September.
Rhino Creative Director Natasha Saenko crafted a unique cast of animated animals from scratch in stylized CG for the largest Russian telecommunications company Beeline. The prominent company sought out Rhino to develop a completely original concept, impressed by the studio's extensive animation and photorealistic VFX, specifically a recent series of Kleenex webisodes directed by Harry Dorrington. Saenko's fluency in creating and animating, a completely original cast of Russian-speaking characters in a :40 spot dominated by music is typical of the flexibility, diversity and versatility that defines Rhino.
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