In "tingle", Kate Beckinsale, strolls across a pooldeck, catching the attention of people who are lounging poolside.
As she drinks a Diet Coke, bubbles flow out of the drink, wrapping her in effervescence and sweeping across people as she passes by. Eventually, they can not stand the tingle created by Beckinsale and the bubbles, and dive off into the pool to cool down. The bubbles then morph into the word "tingle" and the tagline, "It's a Diet Coke thing", appears.
She makes the guys tingle, get it?
Ad agency: Foote Cone & Belding/New York
Director: Michel Gondry
CCO Coca Cola: Esther Lee
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