HAPPY A.I.LLOWEEN from Burger King, France

It's not just you who has noticed that artificial intelligence can generate some incredibly creepy images. Buzzman and Burger King France have used this to create a super creepy "A.I.lloween"

Artificial intelligence is taking more and more space in our world. This technology offers infinite possibilities in a wide range of fields, but also raises numerous concerns about its potential misuses (manipulation of public opinion, invasion of privacy, cyber-attacks, threat to employment…)

In AI-generated films and posters, we can see customers of Burger King losing their human form after taking the first bite of a burger. This is an unexpected outcome from simple prompts such as "a woman eating a burger" or "a man eating at Burger King". It's uncertain whether this is a positive sign for mankind, or if this press release was actually written by ChatGPT...

A 100% social media campaign, premiering on October 31.

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Art Director Victor Christophe
Associate Director Loïc Coelho
Account Executive Assistant Léa Lika
Head of Social Media Pierre Guengant
Social Media Consultant Félix Brunot
Social Media Consultant Elisabeth Royo
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
PR & Communication Assistants Inès Pereira & Alizée Bédu
Head of Production Vanessa Barbel
Head of Motion Théo Berdrin
Motion Adrien Lahbar