Incentive Enough?

And you thought getting a free ticket was neat?

US Airways announced on Monday their lastest frequent flyer award program is a trip aboard a sub-orbital passenger space ship.

No worries on getting the required 10 million frequent flyer miles, as flights are not planned until 2004.

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Do they really think anyone will take part in this? Seems like a waste of a program. Rather than come up with absurd things like this, they should develop a two for one with your miles or something that is a bit more "incentive" creating.