Indeed - “A New Beginning” (2021) :30 (USA)

Indeed wanted to bring awareness to the importance of using proper pronouns during the job interview process in this ad called “A New Beginning.” 

The ad stars actor River Gallo, who uses they/them pronouns in real life.

The interviewer asks: “Are you comfortable sharing how you’d like to be addressed?” and boy am I glad they ask in that manner,  because I would not be.

“The key insight driving the entire campaign is that you can't show what you can do until you can show up as who you really are.” Jennifer Warren, VP of global marketing at Indeed explains. “It's is about encouraging job seekers to have confidence in their identity, feel valued for their uniqueness and be true to who they really are in order to thrive.” 

Client: Indeed

Principal talent: River Gallo