Atari is back!
Thirty years after the Atari name first began a revolution in entertainment, Infogrames has returned the beacon of innovation to the forefront of the gaming industry it launched. Holding company parent, Infogrames Entertainment SA (IESA) announced today that it has decided to adopt the legendary brand name of Atari for its global commercial operations, effective immediately. The company’s U.S. operations will now be known as Atari, Inc., and will trade on the NASDAQ National Market under the symbol “ATAR.”
Although IESA will retain its name and its Euronext trading code “5257” on the French Bourse, all of the company’s worldwide operations will become Atari, with their country of origin included in the name (e.g. Atari U.K.). Additionally, the Company’s wholly-owned subsidiary, Infogrames Interactive, Inc., which develops many of the game derived from the Hasbro line of board games, will change its name to Atari Interactive, Inc.
You can read more about this at Atari's press release. [via The Trademark Blog]
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