How lovely, this spot is.
And it ticks all the boxes. Quiet piano soundtrack. Humans dressed in similar costume doing choreographed moves, reflecting the feeling of pleasure one gets when driving.
And it's a smart move using humans instead of hunk of metal. For one thing, people pretending to be cars has only been done a couple of times before.
And secondly, since the idea of showing a Land Rover tearing up god's green earth whilst using up all our natural resources might not be so appealing with gas prices above the 4 dollar mark, it's probably best not to show it.
Agency:
Y&R New York
CCO:
Jim Elliott
Client:
Land Rover
GCD:
Marc Sobier
GCD:
Andrew McKechnie
Art Director:
Eduardo Quadra
Copywriter:
Paul Wood
Exec. Director of Production:
Letitia Jacobs
EP:
Craig Jelniker
Assistant Producer:
Abby Bralove
EP Music:
Jessica Dierauer
Assistant Music Producer:
Rachel Rauch
Prod. Co.:
Biscuit Filmworks
Direction:
Noam Murro
Managing Director:
Shawn Lacy
EP:
Colleen O'Donnell
Head Of Production:
Rachel Glaub
Producer:
Jay Veal
Production Supervisor:
Jen Berry
1st AD:
Craig Pinckes
Editing:
Rock, Paper, Scissors
VFX:
MPC
Sound:
Heard City
Music Company:
Tone Farmer
Music Arranger:
Ray Loewy
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