Shots reports that today is the grand opening of the Museum of Brands, Packaging and Advertising, located in the Notting Hill area of London. Four years in the making, the museum will feature some 10,000 objects spanning 200 years.
"Our research shows that everyone from brand owners, marketeers, creatives and students will find the museum a valuable resource, making it a focal point for ideas and inspiration," said consumer historian and museum director Robert Opie.
The museum is registered as a charity and has sponsors including Kellogg's, Cadbury and Twinings. See the museum's website for directions and hours.
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