New global ad campaign for Coca Cola

Coke has announced that their new global advertising campaign by W+K will feature a new tagline, "Welcome to the Coke Side of Life," in an "attempt to make the drink more relevant to customers".

Mary Minnick, Coke’s head of marketing, says, "We believe there are times or a moment in the day when only a Coke will do, and that is the framework for our advertising."

And according to Adage.com, the "tagline will be tailored to different varieties of the brand within the larger trademark, including 'Chill on the Coke side of life,' presumably for Coke Zero".

But one has to wonder if Coca Cola has some ADD issues when it comes to their taglines. It seems that almost every other January (at least for last few years) when they announce a new campaign, it also includes a new tagline.

In 2005 it was Make it Real.

In 2003 it was "Coca Cola...Real".

In 2001, they used "Life tastes good" (which was scrapped after 9/11) (or "Life is Good" depending where you look).

And before that, it was "Enjoy".
You can check out more Coke slogans by year here going all the way back to the beginning.