How do you get attention and show directions to a Beate Uhse AG, who sells adult entertainment in the form of sex toys, lingerie, clothing and pornography - while avoiding showing nipples in public?

The answer is obvious, isn't it? Signs like these showed drivers whether they should make a left or a right!

Creatives at Cayenne Andreas Ruthemann, Marco Obermann : Creative Director Andreas Ruthemann : Art Director Marco Obermann : Copywriter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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