I need to totally nick this idea. Y&R Bangkok helps Colgate remind kids to brush their teeth after eating sweets with this toothbrush shaped popsicle stick. Brilliant!

Kudos team: Marcus Rebeschini, ShenGuan Tan : Executive Creative Director Noppadol Utiswannaku : Creative Director Kijchapon Patiwongphaisarn, Somchok Kunjaethong : Art Director Chanissara Ngampan : Copywriter Amornmarn Rattanarakpinyo : Agency Producer Account Service: Jaime Prieto, Sanjay Bhasin