This Japanese-esque (it does look a little Japanese doesn't it? It's not just me who thinks that, right?) ad was created for Greenpeace by Scala JWT Bucharest. It points out that for every action there's a reaction, and what you do to nature - nature brings back to you.
So, if you just turned off the light more often, you won't be engulfed in a Tsunami?
Andrei Orcula - Photographer
Angela Teodorescu - Creative Catalyst
Alexandra Cantor - Creative Catalyst
Mihai Cojocaru - Executive Creative Director
virgiliu andone - Art Director
Andreea Dragomir - Copywriter