Honey & Hand Grenades - Simon+Associates design cigar packaging

At the 2012 IPCPR Trade Show, Viaje Founder Andre Farkas provided an overview of his upcoming cigar, the Viaje Honey and Hand Grenades (HHG). Inspiration for the name came from the cigar's profile describing a combination of sweetness and strength in the blend.

Simon+Associates found they had no problem at all extending the name into an equally sweet and strong design.

Advertising Agency:
Simon+Associates, Los Angeles, CA

Creative Director:
Jane Simon

Art Director:
Jason Graham

Sr Designer:
Sal Gabriel

Client:
Viaje Cigar Company

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