Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get with the times, it ain't *new*) where they show off super annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

As you can see from the above video, people sure as heck noticed the ad campaign. It's quite funny.

previously: Stabilo Giant marker highlighter on escalator ad

Executive Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis Copywriter: Mayuresh Wagle Art Director: Siddhesh Khatavkar
Commercials: 
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Comments (5)

  • Wendall's picture
    Wendall

    Neat. Could this be used for some sort of performance art stop motion animation video?

    Feb 17, 2008
  • purplesimon's picture
    purplesimon

    I noticed people didn't seem to want to step on the faces. Is that a weird cultural thing or would most people try to avoid standing on someone's face if it were on an escalator?

    As for the art stop animation video, I'm sure someone is already doing that right now, probably after reading your comment. Alert the lawyers, Wendall, you never know!

    Feb 18, 2008
  • Wendall's picture
    Wendall

    Maybe they're attempting to be courteous & not dirty the ad.

     Also, lawyers alerted.

    Feb 18, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.