Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get with the times, it ain't *new*) where they show off super annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!
As you can see from the above video, people sure as heck noticed the ad campaign. It's quite funny.
previously: Stabilo Giant marker highlighter on escalator ad
Executive Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis
Copywriter: Mayuresh Wagle
Art Director: Siddhesh Khatavkar