McDonald's is official partner of the UEFA Euro 2016 and it wanted to extended a welcome hand to the European fans who will descend on France this summer. Under their tagline Come As You Are, BETC Paris and McDonald’s celebrates all fans, regardless of the teams they support. Photographed by Kim Reenberg, the visuals demonstrate the power of good sportsmanship, tolerance and diversity by showing fans holding up scarves that support two countries, with the country names merging to become a new country.

BRAND McDonald’s
BRAND MANAGEMENT Xavier Royaux
Nathalie Legarlantezec
Sophie Giry
AGENCY BETC
AGENCY MANAGEMENT Henri Tripard
Julien Grimaldi
Juliette Aguglion
EXECUTIVE CREATIVE DIRECTOR Rémi Babinet
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CREATIVE DIRECTOR Olivier Apers
ART DIRECTOR Cyril Arandel
COPYWRITER Adrian Skenderovic
TRAFFIC Stéphanie Renoir-Mousli
PHOTOGRAPHER Kim Reenberg
ART BUYER Victoria Vingtdeux
PRODUCER Chantal Bertina
Arno Poulain
PRODUCTION COMPANY Rita

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.