Moma, Sao Paolo has created a campaign for a thermal insulating paint that keeps your home at the ideal temperature. Now, how do we tell the punters about this rather neat feature? Easy - a new take on venn diagrams. Where Sweden and Senegal meet temperature-wise must be the perfect temperature!

“Metalatex Thermal Paint. A perfect temperature for your house.”

Advertised brand: Metalatex Thermal Paint. Advert title: Maps (Swenegal, Finrabia, Sudanada) Advertising Agency: Moma, Sao Paulo Creative Director: Rodolfo Sampaio Art Director: Marco Martins Copywriter: Adriano Matos Photographer: Fernando Moussalli Published: April, 2010
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.