Created by independent marketing agency, Iris, CNN is launching an international print and outdoor campaign positioning itself as the source peope to find "Essential Global Intelligence". The campaign is intended to communicate the range of news rather than be only branding for the broadcaster.
The campaign will run in pan-European consumer and trade titles from September and be supported by outdoor exposure on Heathrow Express in October. Later in the year ads will begin running in Asia and Latin America.
Read on to see the ads.
A mirco site features all the ads as well as posing questions to the topics raised in them with links to related news on the CNN site. From the micro site:
These pages seek to demonstrate how CNN International delivers that information to viewers across the globe, thus providing them with Essential Global Intelligence.