Nike's transparent billboard - Nike wants you to slam into a wall.

Posted by Dabitch on 15. June 2006 - 15:16

That transparency thing seems to be all the rage now, everyone was doing it on flickr, then those Amnesty billboards took the world by storm (and is setting an unbeatable trackback record here, wow) - and now advertka shows us this mysterious Nike billboard.....

I don't quite know what the deal is here though.. Is there a billboard there and they want Nike-buyers to slam their noses in it, hard? Or is there just a promise of roads that never end? Is it symbolic of that wall you hit when running and encouragment to keep on running? Or what?

Your interpretations are as good as mine...

Nike

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Submitted by HaHaSoup on 15. June 2006 - 16:19.

If it is not only see-through, but also walk-through, then I like it. A truly interactive outdoor ad.

Submitted by Plywood on 15. June 2006 - 16:56.

Olllllllllllllld idea.

Been done for the Weather Channel, "realistic picture" TV ads, etc etc.

Submitted by Dabitch on 15. June 2006 - 18:34.

Email me some, we'll collect 'em all into one giant sized badlander post!

Submitted by payote on 15. June 2006 - 20:28.

I agree - I don't think it's 'transparent' at all. I think it's just a frame that you can walk (or as Nike seems to be admonishing) run through.

Which is cool.

Submitted by Dabitch on 15. June 2006 - 23:39.

If it's walk-through (err.. run through) then it's brilliant. How did they get that "run [logo]" part to stick there?

Submitted by smoot on 16. June 2006 - 20:10.

I'm nearly certain it's painted.

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