That transparency thing seems to be all the rage now, everyone was doing it on flickr, then those Amnesty billboards took the world by storm (and is setting an unbeatable trackback record here, wow) - and now advertka shows us this mysterious Nike billboard.....

I don't quite know what the deal is here though.. Is there a billboard there and they want Nike-buyers to slam their noses in it, hard? Or is there just a promise of roads that never end? Is it symbolic of that wall you hit when running and encouragment to keep on running? Or what?

Your interpretations are as good as mine...


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (8)

  • HaHaSoup's picture

    If it is not only see-through, but also walk-through, then I like it. A truly interactive outdoor ad.

    Jun 15, 2006
  • Plywood's picture

    Olllllllllllllld idea.

    Been done for the Weather Channel, "realistic picture" TV ads, etc etc.

    Jun 15, 2006
  • Dabitch's picture

    Email me some, we'll collect 'em all into one giant sized badlander post!

    Jun 15, 2006
  • payote's picture

    I agree - I don't think it's 'transparent' at all. I think it's just a frame that you can walk (or as Nike seems to be admonishing) run through.

    Which is cool.

    Jun 15, 2006
  • Dabitch's picture

    If it's walk-through (err.. run through) then it's brilliant. How did they get that "run " part to stick there?

    Jun 16, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I'm nearly certain it's painted.

    Jun 16, 2006

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