Paulo Coelho's book, The Alchemist, has been on the New York Times Best Seller List for seven years. To celebrate this, he published the book in its entirety, in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.
Copy translation: “The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If you’re not one of them, read this ad. – Paulo Coelho”