Short rationale: Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts.
This campaign reflects that tradition by encouraging people everywhere to "Think" while also giving them a place to write down their thoughts..
Ah, neat, KNARF New York has made lined papers out of our beloved idea-receiving objects at hand everywhere, like the good old napkin, toilet paper rolls (yes, using toilet paper as ad media just like crumpler did in October last year I predict coupons on TP by 2010), even sugar packets and tray liners. Nice idea, nice looking execution and thanks for all that lined paper I totally need. Check out the other executions and credits inside.
Advertised brand: School of Visual Arts
Advert title: "Think"
Headline and copy text: Think. School of Visual Arts
Advertising Agency: KNARF New York, USA
Creative Director: Frank Anselmo
Art Directors: Jeseok Yi, Frank Anselmo
Copywriters: Frank Anselmo, Jeseok Yi
Photographer: Billy Siegrist
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Great idea and a nice performance. But how many units? Distribution?
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PermalinkAwesome idea, I'd love to see this. How many times have we needed to write something down and used the napkins on the table... for me too many times to count. Now, the toilet paper, not such a good idea. If it holds up under the scritch of a pen, it will create too much of a scratch on the bottom.
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