Sugar Free floating billboard - hangs in the air (it's so light, geddit?)

Very interesting execution from Rediffusion Young and Rubicam in India, where they advertise Sugar Free (light) soda by hanging the billboard in the air. Yep. Huge helium balloons held this billboard up, and probably caught a lot of peoples attention.

Ad agency: Rediffusion Young and Rubicam


  • AnonymousCoward (not verified)
    December 17, 2012 06:41 PM

    Haha, this is the good idea.

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