"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."

Yes folks,"even the ad is an endurance event."

Poor dude is being ignored!

Ad Agency: RazorJunior Sydney

Josh Moore (Creative Director)
Josh Moore (Art Director)
Tim Chenery (Art Director)
Jessie Jordan (Copywriter)
Account Manager: Alex Tracy

Commercials: 
Country: 

Comments (1)

  • Sony's picture
    Sony (not verified)

    Oh,man.A very creative to earn money ideas for ads!

    Mar 17, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.