"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."

Yes folks,"even the ad is an endurance event."

Poor dude is being ignored!

Ad Agency: RazorJunior Sydney Josh Moore (Creative Director) Josh Moore (Art Director) Tim Chenery (Art Director) Jessie Jordan (Copywriter) Account Manager: Alex Tracy

Comments (1)

  • Sony's picture
    Sony (not verified)

    Oh,man.A very creative to earn money ideas for ads!

    Mar 17, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.