Cars are expensive to fuel, cleverly illustrated by these double-gauges created by Rao Barrett and Welsh, Toronto. Don't drive. Use public transit.

Client: York Region Transit Agency: Rao Barrett and Welsh, Toronto Garth Grosjean : Photographer Doug Shimizu : Retoucher Deb Cochrane, Patrick Stolk-Ramaker : Designer Gavin Barrett and Mike Welsh : Executive Creative Director Mike Welsh : Creative Director/ art director Gavin Barrett : Creative Director/ writer

Comments (1)

  • JAxelsson's picture

    Brilliant. Clean and simple. Often brilliant ads aren't always executed correctly. Sometimes even used for the wrong product, which makes you wonder if they just had kept it in the back of their minds until the right product came along instead... but this one is perfect. Kudos.

    Oct 04, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.