Skol Beats - Senses - (2014) :60 (Brazil)

Filming an entire ad underwater is truly impressive, and making it look like it's a dance-party / nightclub even more so. The actors are weighed down for the shoot so that they can dance without floting to the top. The movement looks a little surreal, and might remind you of those weird dreams where you feel like you're underwater. I suppose this is a "refreshing" beer, as that's the brief I once responded to (7up) hoping to shoot an ad underwater. It's really complicated to do, you'll need aqua speakers and synchronized swimmers and other people comfortable with being submerged to make it work. Some nice touches here, like the woman walking a shark, makes it even more hypnotic. Well done Theo Rocha, Rodrigo Visconti, Pedro Hefs at F/Nazca Saatchi & Saatchi and director Jonathan Gurvit.

Client: Ambev (Skol Beats Senses)
Agency: F/Nazca Saatchi & Saatchi
Spot: "Underwater"
Executive Creative Director: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs
Agency Producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Account Supervisor:s Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes
Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões, Thalles Reis
Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro
Production House: PBA Cinema/Produtora Associados
Director: Jonathan Gurvit
Executive Producer: Mayra Gama
Production Designer: Muriel Rañi
Cinematographer: André Faccioli
Executive Producer: Mayra Gama
Producer: Luiz Armesto
Editor: Rami D'Aguiar
Finalizador: André Baltrusaitis
Postproduction: Clan VFX
Sound House: Tesis
Sound Design/Arrangement: Leandro Beraldo, Silvio Piesco
Voiceover: Carolina Manica
Music: Tropkillaz "Baby Baby"